top of page


We strive to bridge the disparity between the popular above-the-line and below-the-line services and assess a brand's current market penetration to develop impactful above-the-line, below-the-line, and public relations strategies.


We are bridging the gap between high-demand services above and below the line, evaluating a brand's current market reach and creating effective ATL, BTL and PR strategies.

  1. Above the Line (ATL) advertising targets a broad audience through channels such as television, radio, newspapers, and magazines.

  2. Below the Line (BTL) promotions are targeted towards specific groups of potential customers through direct emails, product presentations, exhibitions, and other means. BTL offers a more focused approach, but with less reach compared to ATL.

  3. Through the Line (TTL) combines ATL and BTL to reach customers at different stages through various media channels.

For public relations, we focus on managing your company's reputation and promoting it through various means. This includes online reputation management, media relations, and outreach by speaking at events and building relationships with the target audience. We continuously evaluate and prioritize to maximize results.

bottom of page