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Difference between Marketing and Branding

Branding and marketing are two important business functions that collaborate to increase income. The activities are used to raise public...

Social Media Marketing in Small Business

In recent years, social media has not only made spectacular and magical progress, but it has also successfully infiltrated the online...

Personalization in Digital Marketing

Last few years, personalized marketing has become a trend in the marketing world. Expectations for personalized experience are growing...

ATL vs BTL Marketing

A common question asked worldwide in the marketing field, 'What is ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line)...

Role of Social Media in B2B Marketing

B2B companies are usually overlooked when the topic of social media marketing is put out. As B2C companies are more leveraged in growth...

Digital Marketing Analytics

Many organizations and businesses are still unaware of the potential possibilities and chances digital marketing analytics can provide....